What is VALE 2026? Why is this the most anticipated event of the year?

VALE 2026 (Vietnam Active Lifestyle Expo) is Vietnam's first international trade exhibition fully dedicated to three active lifestyle sectors: Golf, Diving, and Outdoor/Camping. Organized by Nexpo.vn, VALE 2026 is not just a product showcase but a strategic bridge connecting international brands, domestic distributors, and millions of Vietnamese consumers seeking high-quality sports experiences.

According to the Vietnam National Authority of Tourism (VNAT), the sports tourism and outdoor experience industry in Vietnam is growing at an estimated CAGR of 18-22% from 2023-2026. Particularly, the golf and diving segments are attracting mid to high-end customers with strong purchasing power, creating significant opportunities for businesses in the equipment, services, and tourism supply chain.

General Information about VALE 2026 Exhibition

  • Time: Scheduled for Q2/2026 (May-June)
  • Location: Saigon Exhibition & Convention Center (SECC), District 7, Ho Chi Minh City
  • Scale: 200+ booths from 15+ countries and territories
  • Target Audience:
    • B2B: Manufacturers, distributors, dealers, sports equipment importers, resort & golf club operators, dive centers
    • B2C: Golfers, certified divers, camping-loving families, outdoor community groups
  • Expected Attendance: 15,000+ professional visitors and 30,000+ public visitors

VALE 2026 is designed as a "Trade Show + Consumer Experience" model, with the first 2 days dedicated to B2B transactions, and the final 2 days open to the public with hands-on activities like golf simulators, trial diving pools, and simulated camping zones.

3 Main Content Pillars: Golf - Diving - Outdoor/Camping

1. Golf Zone - Technology Meets Tradition

The Golf area at VALE 2026 focuses on premium equipment, swing analysis technology, and golf course management solutions. Leading brands like Titleist, TaylorMade, Callaway (through regional distribution representatives) will showcase their latest product lines. According to the Vietnam Golf Association (VGA), the number of golfers in Vietnam has increased from about 15,000 (2020) to nearly 50,000 (2024), creating significant demand for both playing equipment and golf course infrastructure.

Highlights:

  • AI-powered golf simulators for on-site swing analysis experience
  • Personalized club fitting consultation from international experts
  • Indoor mini golf course for putting green experience

2. Diving Zone - Safe Ocean Exploration

Vietnam has over 3,000km of coastline and is one of Southeast Asia's most attractive diving destinations (Nha Trang, Phu Quoc, Con Dao). According to PADI (Professional Association of Diving Instructors), the number of certified divers in Vietnam increases by an average of 25% annually. VALE 2026 will bring an experience space with trial diving pools, latest safety equipment, and advanced dive training programs.

Highlights:

  • Try Dive Experience: 4m deep diving pool for beginners
  • Display of Drysuit technology, top regulators from Scubapro, Mares, Aqualung
  • Direct connection with reputable dive centers for course booking

3. Outdoor/Camping Zone - Return to Nature in Modern Style

Camping and outdoor activities are becoming a trend among Vietnamese youth, especially after the pandemic when the need to "reconnect with nature" increased sharply. The Outdoor area at VALE 2026 focuses on premium camping equipment, weather-resistant clothing, and green energy solutions for outdoor activities.

Highlights:

  • Simulated camping zone with real tents, outdoor cooking, solar-powered lights
  • Survival skills and outdoor first aid workshops
  • Introduction to Vietnam's most beautiful camping locations through interactive maps

B2B Matching Opportunities for Businesses and Distributors

VALE 2026 is not just a product display venue but a strategic trade connection platform. The B2B Matching program is specifically designed for businesses looking for distribution partners, OEM/ODM suppliers, or expanding supply chains in Vietnam and the region.

Benefits for businesses participating in B2B Matching:

  • Direct Meetings: Over 100+ pre-arranged B2B appointments through Nexpo's AI matching system
  • Market Access: Vietnam market analysis reports for each sector (Golf Equipment Market Report, Diving Tourism Forecast 2026-2030)
  • Networking Events: Business Dinner, Golf Networking Tournament, and Workshops on Logistics & Import/Export Compliance

According to a survey by Vietnam E-commerce Association (VECOM), 80% of sports equipment businesses in Vietnam are looking for new distributors or expanding retail channels. VALE 2026 is the most effective supply-demand connection venue.

Hands-on Experience for Visitors (B2C)

Unlike traditional exhibitions that only allow "viewing," VALE 2026 brings a complete "try - play - buy" experience:

  • Golf Putting Challenge: Putting competition with golf voucher prizes worth 50 million VND
  • Diving Trial: Free diving trial in a 4m pool with professional PADI instructors
  • Camping Workshop: Learn to pitch tents, outdoor cooking, using GPS navigation devices
  • Outlet Sale Zone: Clearance sales area with 30-50% discounts from authentic brands
  • Talk Show & Seminar: Experts sharing Active Lifestyle trends, how to choose suitable equipment

Public admission tickets are expected at 200,000 VND/person (final 2 weekend days), including basic experience activities.

Why is VALE 2026 a Golden Opportunity for Vietnam's Active Lifestyle Market?

Vietnam's sports and outdoor entertainment market is booming with favorable factors:

  • Young Population: 70% of population under 35 years old, customer group with high demand for sports activities and experiences
  • Rising Income: Vietnam's middle class is expected to reach 95 million people by 2030 (according to McKinsey), creating strong purchasing power for premium products
  • Domestic Tourism Development: After COVID-19, the trend of "staycation" and experiential domestic tourism increased sharply, boosting demand for outdoor equipment and golf/diving services
  • Policy Support: Vietnamese government is promoting sports tourism development (golf tourism, marine tourism) as an economic pillar

As a pioneering event, VALE 2026 not only serves current needs but also shapes Active Lifestyle consumption trends for the next 5-10 years in Vietnam.

How to Register for VALE 2026

For Businesses (Exhibitors):

For Visitors:

  • Buy tickets online: Visit Nexpo.vn website from March 2026
  • Buy tickets at the gate: Event days (note tickets may sell out quickly on weekends)
  • Sign up for information: To update Workshop schedules, Talk Shows and special offers

Conclusion: VALE 2026 Exhibition is an unmissable event for anyone passionate about golf, diving, or outdoor camping. This is not just a place to shop for high-quality equipment but also an opportunity to learn and connect with the community and leading industry experts. Whether you're a business looking for partners or a consumer wanting to upgrade your Active Lifestyle experience, VALE 2026 is the ideal meeting point.

For more detailed information and to register now at VALE 2026 Exhibition - Vietnam Active Lifestyle Expo.

Content compiled according to Nexpo Editorial Standard v1 with AI support, based on market data and actual industry trends in Vietnam.

AuthorNexpo Editorial Team
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VALE 2026 Exhibition - Vietnam Active Lifestyle Expo | Golf, Diving, Outdoor | NEXPO