Trends in the packaging industry development in 2025

1. Overview of the Vietnamese Packaging Industry in 2025

The packaging industry has become an essential part of Vietnam's economy, contributing significant revenue and creating millions of jobs. In recent years, the packaging sector in Vietnam has experienced strong growth, not only in expanding production scale but also in improving product quality to meet the growing market demands. In 2022, the packaging industry’s revenue reached 14.9 billion USD, and this figure is forecasted to continue growing strongly in 2025.

The packaging industry not only meets the need for product protection but also plays a key role in brand building, enhancing product value, and differentiating between brands. Today, businesses are not only focusing on packaging quality but also meeting increasingly stringent consumer demands regarding aesthetics, functionality, and especially sustainability.

According to a 2023 survey by Vietnam Report, packaging has become a deciding factor for consumers when choosing products. In the survey, 100% of consumers stated they always prioritize seeking information on packaging to verify product quality and expiration dates. This is the key factor that makes packaging not only protect the product but also create brand value for businesses.

1 Xu Huong Phat Trien Cua Nganh San Xuat Bao Bi 2025

1.1. Trend of Easy-to-Pack Packaging Production

One prominent trend in the packaging industry today is easy-to-pack, user-friendly, and recyclable packaging. This not only optimizes production and operational processes but also meets the requirements of retailers and consumers. Easy-to-use packaging is crucial in reducing storage, transportation costs, and improving product visibility on store shelves.

Retailers and consumers now demand packaging that is easy to identify, open, and recycle. This helps reduce the use of complex packaging that is difficult to open or recycle, while minimizing plastic waste. Currently, easy-to-pack packaging products are diverse, including:

Self-adhesive carton boxes: These are popular in the packaging industry due to their convenience and cost-effectiveness. Simply adding adhesive layers allows the packaging to be easily sealed without complex machinery.

Zip-lock packaging: This packaging is designed with a zipper, making it easy to open and reseal, helping to preserve the product for a long time without concerns about reusing the packaging.

Self-sealing bags: These bags make it easy for consumers to reseal leftover products without worrying about leakage or spoilage.

Flip-top packaging: Simple but highly effective in protecting products, especially fragile items or those needing protection from external impacts.

Flexible packaging: This type of packaging is becoming increasingly popular, particularly in the food and fast-moving consumer goods industries.

1.2. Trend of Environmentally Friendly Packaging Production

With increasing environmental pollution, the trend toward eco-friendly packaging is becoming a top priority in the packaging industry. Consumers are now not only concerned about product quality but also have high expectations for the sustainability of packaging. Especially with the rising environmental awareness, packaging must meet standards for recyclability, biodegradability, and the use of sustainable materials.

Businesses are continuously investing in green packaging production technologies, aiming to minimize environmental impact and enhance product sustainability. Government policies are also strongly supporting businesses in developing environmentally friendly packaging through incentives and assistance in transitioning to green production models.

Some of the current eco-friendly packaging products include:

Fully biodegradable bags: These are becoming increasingly popular, made from natural materials such as corn starch, cassava, or cellulose, and can decompose in the environment without causing harm.

Non-woven fabric bags: These are widely used in the retail industry, not only environmentally friendly but also reusable.

Reusable bags: These packaging products help reduce plastic waste and are made from sustainable materials like fabric or recycled materials.

1.3. Trend of Packaging Production Using New Materials

2 Xu Huong Phat Trien Cua Nganh San Xuat Bao Bi 2025

The packaging industry is undergoing a major transformation with the application of new materials to enhance packaging features and performance while minimizing environmental impact. These new materials are widely used in specialized industries such as healthcare, electronics, construction, and food.

Antibacterial, anti-static, and impact-resistant materials are becoming increasingly common in packaging production, especially for products requiring high durability or protection from external factors. Products using new materials include:

Recycled medical bags: These are made from recycled materials and have high antibacterial properties, particularly suitable for the healthcare and pharmaceutical industries.

Antibacterial packaging: This type of packaging helps protect products from bacterial and fungal contamination, essential for food products or perishable goods.

Anti-static packaging: This is especially important in the electronics industry to protect electronic components from static damage.

Impact-resistant packaging: Designed to protect fragile or easily damaged products during transportation.

Waterproof packaging: Necessary for food products or items requiring storage in humid environments.

1.4. Trend of Custom-designed and Colorful Packaging

With the growth of the economy and increasing consumer demands, packaging has become not only a container for products but also a powerful marketing tool for businesses to build and strengthen their brands. Customized packaging designs are becoming increasingly popular, particularly in the consumer goods and food industries.

Custom packaging design helps businesses differentiate themselves in the eyes of consumers and increase brand recognition. Popular packaging design trends today include:

Black-and-white packaging: A simple design with these two basic colors conveys elegance and luxury, drawing consumer attention.

Large-font packaging: Packaging designs with large, easy-to-read text help convey product messages clearly and understandably.

Minimalist packaging: Packaging that focuses on conveying the right message and image of the product, fitting the modern consumer trend.

1.5. Trend of Paper Packaging Production

Paper packaging is becoming a preferred choice for many businesses, especially in the food, gift, and industrial sectors. Not only is it eco-friendly, but paper packaging is also easily biodegradable and recyclable. Therefore, the trend of paper packaging production is growing, meeting the need to protect consumer health and contribute to environmental protection.

Some popular paper packaging products today include:

Paper boxes: Widely used in food, gift, and industrial sectors. Paper boxes are easy to print on, creating eye-catching product images.

Food-grade paper packaging: Designed to safely store food products and protect the environment while meeting food hygiene standards.

Paper bags: Commonly used in retail and gift sectors, these are easy to customize and highly biodegradable.

Industrial paper packaging: Used to protect industrial products during transportation and storage.

Gift paper packaging: This packaging not only protects but also enhances the aesthetic appeal of gifts.

2. Conclusion

The packaging industry is experiencing rapid growth, with new trends and technologies emerging to meet the growing market demands. Packaging plays not only a protective role for products but also contributes significantly to brand building and development, providing businesses with a competitive advantage. The packaging development trends in 2025 reflect changes in consumer needs and are a combination of product protection features, creative design, and environmental sustainability.

Businesses need to grasp these trends to not only create high-quality packaging products but also demonstrate their commitment to the sustainable development of the packaging industry in the future.