04/06 - 07/06/2026
VIPREMIUM HCM 2026
VIPREMIUM 2026 is the leading International Premium Products Fair, focusing on three core pillars: Food & Beverage, Beauty & Fashion, and Living & Interior. The event serves as a strategic gateway for brands to access Vietnam’s booming middle class, facilitating B2B networking and showcasing the latest lifestyle trends through high-quality sourcing and trade connections.
Event Date
04 Jun 2026 - 07 Jun 2026
Time
10:00 - 18:00
Location
Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, HCMC
About
The Vietnam International Premium Products Fair (VIPREMIUM 2026) is a groundbreaking specialized trade event focusing on premium consumer goods and modern lifestyles. Positioned as a strategic gateway, the exhibition serves not only as a product showcase but also as a "launchpad" helping international and domestic brands deeply penetrate the Vietnamese consumer market—home to the fastest-growing middle class in Southeast Asia.
The event is organized by COEX – Korea's leading exhibition organizer, in coordination with the Korea International Trade Association (KITA). Leveraging extensive experience in operating major international exhibition series, the Organizers are committed to delivering the most professional and effective business matching process for participating enterprises.
Exhibition Sectors
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Food & Beverage: Premium F&B products, functional foods, healthy snacks, and non-alcoholic beverages.
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Beauty & Fashion: Natural cosmetics, skincare products (especially K-Beauty brands), designer fashion, and accessories.
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Living & Interior: Smart home appliances, corporate gifts, kitchenware, home decor, and lifestyle products.
Key Statistics
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200+ Participating Companies (Exhibitors)
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250+ Premium Standard Booths
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28,000+ Visitors (including professional buyers and end-consumers)
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2,000+ 1:1 Biz-matching sessions
Key Highlights
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1:1 Biz-Matching Program: The Organizers actively invite VIP Buyers from major retail chains in Vietnam and the ASEAN region (Thailand, Singapore, Malaysia) for direct meetings with exhibitors.
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Live Studio & Influencer Zone: Capturing the Social Commerce trend, the fair features a direct Sales Livestream area with KOLs/Influencers and an On-site Photoshoot studio to help brands instantly amplify their image.
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Specialized Seminars: A series of seminars providing the latest data on Vietnamese consumer behavior in 2026 and key strategies for penetrating the retail market.
Scale
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Companies
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Booths
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Business Matching Meetings
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Visitors
Product Categories
Beauty & Fashion
Living & Interior
Food & Beverage
Attendee Profiles
Exhibitor Profile
Visitor Profile
Visitor Profile
Exhibitor Profile
1
FOOD & BEVERAGE
Exhibitor Profile
- Characteristics: International enterprises (focusing on Korea & ASEAN) and high-quality Vietnamese manufacturers.- Key Products: Premium Ready-to-eat (RTE) foods, Healthy/Organic snacks, Functional foods & supplements, Brewing ingredients, and Premium non-alcoholic beverages.- Objectives: Securing sole distributorships in Vietnam and penetrating major supermarket chains.
Visitor Profile
- Modern Trade (Retail & Distribution): Purchasing Managers from major hypermarkets (Lotte Mart, AEON, WinMart) and Convenience Store chains (GS25, 7-Eleven, Circle K).- Horeca Channel: Owners or F&B Managers of restaurants, hotels, and franchise coffee chains (e.g., Highlands, The Coffee House) seeking innovative ingredients.- Importers: Trading companies specializing in imported functional foods and Fast-Moving Consumer Goods (FMCG).
2
BEAUTY & FASHION
Exhibitor Profile
- Characteristics: Domestic Korean cosmetic brands (K-Beauty), Beauty Tech startups, and independent fashion/accessory designers.- Key Products: Vegan/Organic cosmetics, Dermo-cosmetics, Home-use beauty devices, Designer fashion, and Jewelry.- Objectives: Market expansion, finding OEM/ODM partners, or Franchise opportunities.
Visitor Profile
- Specialized Retail: Owners of Spas, Aesthetic Clinics, and Dermatology Clinics seeking professional treatments or retail lines.- Beauty Retail Chains: Sourcing representatives from major chains like Hasaki, Guardian, Watson, and Sociolla.- Social Commerce: TikTokers, Beauty Bloggers, KOCs, and Online Sellers (Shopee/Lazada) looking for "viral/trending" products for Livestream sales or Affiliate marketing.
3
LIVING & INTERIOR
Exhibitor Profile
- Characteristics: Manufacturers of Smart Home Appliances, Premium Home Decor brands with high aesthetic standards, and Corporate Gifting solution providers.- Key Products: Smart kitchenware, Air purifiers, Scented candles/Diffusers, Ceramics, Premium stationery, and Corporate gifts.- Objectives: Connecting with Real Estate projects, Interior Design firms, and large corporations requiring bulk gifting solutions.
Visitor Profile
- Professional Specifiers: Architects, Interior Designers, and Design Consultancies sourcing decor items for residential/office projects.- Corporate Buyers: Procurement/HR Departments of large corporations looking for seasonal gifts for employees and partners.- Showrooms & Concept Stores: Owners of Furniture showrooms and Lifestyle Shops looking to diversify their product portfolio.
Value Propositionfor Businesses & Visitors
Exhibitors
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Exclusive 1:1 Biz-Matching
Connect directly with over 400 VIP buyers from major retail chains, importers, and distributors across Vietnam and ASEAN through our pre-arranged 1:1 Biz-matching program. This ensures high-quality leads and concrete business partnerships, maximizing your return on investment during the four-day event.
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Market Penetration & Expansion
Gain direct access to Vietnam's booming middle class and the fastest-growing consumer market in Southeast Asia. Showcase your premium products to over 20,000 potential customers, establishing a strong foothold and expanding your brand presence in this dynamic region efficiently and effectively.
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In-depth Market Insights
Stay ahead of the curve by attending specialized seminars on Vietnam's 2026 consumer trends. Gain valuable data and strategic advice from industry experts to adapt your products and sales strategies, ensuring they align perfectly with local preferences and purchasing behaviors.
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Powerful Brand Amplification
Leverage our integrated marketing platform featuring an on-site Live Studio and influencer collaborations. Boost your brand visibility instantly through livestream sales and professional photoshoots, effectively reaching digital-savvy consumers and creating viral content that extends your impact far beyond the physical exhibition space.
Visitors
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Trend Discovery & Innovation
Be the first to witness the latest global lifestyle trends, from cutting-edge K-Beauty innovations to smart home technology. The exhibition serves as a trend forecasting hub, allowing you to anticipate market shifts and select winning products that will captivate your customers in the coming year.
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Premium Sourcing Opportunities
Discover a vast array of high-quality products across Food & Beverage, Beauty & Fashion, and Living sectors. Source exclusive items from over 200 international and domestic exhibitors to diversify your inventory and meet the rising demand for premium goods in the Vietnamese market.
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Strategic Networking
Expand your professional network by meeting face-to-face with manufacturers, suppliers, and industry peers. Building these personal relationships is crucial for negotiating better deals, securing reliable supply chains, and exploring potential collaborations that can drive your business growth and stability.
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Knowledge Enhancement
Enhance your industry knowledge through expert-led seminars focusing on retail strategies and consumer behavior analysis. Equip yourself with actionable insights and practical solutions to overcome business challenges, optimize your operations, and stay competitive in the rapidly evolving retail landscape.
Photo Gallery
Cosmetic Consultation & Sampling
A brand representative engaging visitors with product catalogues and physical samples at the LOABLANC booth
K-Universe" Zoning Branding
The main entrance gate utilizing large-scale signage to establish a distinct, branded zone for Korean exhibitors.
Direct B2B Product Demonstration
A 1:1 business meeting featuring a hands-on demonstration of dental/personal care tools at a discussion table.
"K-Beauty Avenue" Thematic Display
A specialized beauty zone featuring an experiential layout to encourage visitor flow and interaction.
SBA Shared Pavilion Layout
An open-concept booth by Seoul Business Agency (SBA) designed to facilitate business matching for multiple sub-brands (e.g., ROKKISS).
Visitor Attraction via Lucky Draw
High crowd density in the corridor driven by an on-site "Lucky Draw" promotional campaign.
Explore more about the exhibition