VIETNAM EXPO 2026 | The 35th Vietnam International Trade Fair

The 35th VIETNAM INTERNATIONAL TRADE FAIR, widely known as VIETNAM EXPO 2026, is a prestigious international trade event directed by the Agency for Trade Promotion and presided over by the Ministry of Industry and Trade. Scheduled from November 08 to 11, 2026, at the Vietnam Exhibition Centre, Dong Anh, Hanoi, this fair serves as a critical trade bridge, fostering cooperation and investment within Vietnam's dynamic market. With strong backing from relevant Ministries and Agencies, the Hanoi People's Committee, and various Domestic and International Trade Promotion Organizations, alongside Media Partners such as VIETNAM NEWS, IN DE, ICONGTHUONG, and the INSTITUTE FOR SUSTAINABLE DEVELOPMENT AND DIGITAL ECONOMY, VIETNAM EXPO 35 is an unmissable platform for both local and global enterprises.

Exhibition Sectors

• National Pavilions: Showcasing distinctive products and services from diverse countries, organized by reputable international trade promotion bodies, offering a comprehensive overview of the global market.
• Food & Beverages: Featuring food, beverages, ingredients, nutritional and organic products. Additionally, it covers consumer goods, household items, smart home technology, and comprehensive health care solutions.
• Tools & Equipment: Encompassing various tools, fastening equipment, construction hardware & DIY, locks, and specialized safety & labor protection products, catering to the diverse needs of industrial sectors.
• Machinery & Technology: Highlighting industrial machinery and equipment, construction machinery, chemical products, electrical & electronic goods, computers, telecommunications, and home appliances, presenting the latest technological advancements.
• Key Vietnamese Export Products: Displaying exemplary Vietnamese products such as agricultural produce, seafood, wooden crafts – fine arts, garments – footwear, and light industrial goods, demonstrating the nation's strong export potential.
• Services & Digital Economy: Exploring a range of services, e-commerce, information technology, digital technology applications and development, digital platforms, digital products, and innovative digital solutions, shaping the future of business.

Key Statistics

• Visitor Demographics: Data from the exhibition indicates that 85.6% of attendees are business visitors, while the remaining 14.4% are general visitors, highlighting the event's professional focus and its ability to attract the right target audience for business engagement.
• Extensive Media Reach: A robust promotional campaign includes sending 50,000 SMS messages and 50,000 direct invitations to potential customers. Furthermore, 15,000 product introduction booklets are distributed. Multi-channel advertising is deployed across the event’s official communication channels (Facebook/Website), reputable television networks, coverage by over 100 domestic and international press agencies, banners on high-traffic industry websites, and leading radio stations in Vietnam.
• Prominent Brands: The exhibition consistently brings together numerous prestigious brands and notable international pavilions, such as the KOREA PAVILION, alongside a wide array of leading companies from diverse sectors including technology, food, and equipment. This creates a multicultural, multi-industry exhibition space that fosters exchange and collaboration.

Key Highlights

• Enhanced Competitive Edge: VIETNAM EXPO 35 provides a unique platform for businesses not only to showcase their products but also to build their brand, expand their business networks, and forge strategic partnerships.
• Comprehensive Exhibitor Benefits: Participating companies will enjoy numerous advantages, including receiving invitation kits, support in sending invitations to partners, free inclusion in the bilingual (Vietnamese and English) exhibition directory, participation in specialized seminars, and assurance of general sanitation and security for displayed goods throughout the event.
• Flexible Value-Added Services: Beyond standard booth packages, the exhibition offers fee-based services such as advertising in the directory, organizing private product introduction seminars, logistics support, VISA procedures, hotel bookings, interpretation, design and setup of special booths, as well as comprehensive market research and tourism services.
• Diverse Sponsorship Packages: Businesses can choose sponsorship packages tailored to their strategies, including Main Sponsor (only 1 company), Co-Sponsor (5 companies), Gift Sponsor (unlimited), and Card Sponsor (1 company), enabling them to maximize their visibility and influence at the event.
• Registration Procedures and Deadline: The booth registration process is straightforward via hotline or email, becoming effective upon payment of 50% of the booth fee. The deadline for booth registration is February 10, 2026, encouraging early registration to secure the best locations.

With its international stature and strong governmental backing, VIETNAM EXPO 35 promises to be a resounding success, unlocking numerous business and investment opportunities, and contributing to the sustainable development of Vietnam's economy in the context of global integration.