VIETBABY HCM 2026
Vietbaby Fair is Vietnam’s leading international exhibition for maternity, baby, and kid products and services, co-organized by Coex and SEGE Fairs. The event gathers hundreds of prestigious domestic and international brands, creating a vibrant shopping space alongside effective B2B trade connection opportunities. Additionally, the exhibition offers a wide range of entertainment activities and informative thematic seminars for the entire family.
Event Date
04 Jun 2026 - 07 Jun 2026
Time
10:00 - 18:00
Location
Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, HCMC
About
Vietbaby Fair (Vietnam International Maternity - Baby & Kids Fair) is the largest and longest-standing trade event in this sector in Vietnam, established in 2014. The exhibition is co-organized by Coex (owner of Korea's leading exhibition center) and SEGE Fairs (organizer of prestigious mother & baby exhibitions in Korea). Held annually in both Ho Chi Minh City and Hanoi, the event serves as a vital trade bridge between domestic and international enterprises.
EXHIBIT CATEGORIES
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MOTHER & BABY CARE: Provides comprehensive solutions for pregnancy and childbirth, including breast pumps, bottle warmers, feeding bottles, premium diapers, along with safe hygiene and skincare cosmetics for both mother and baby.
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NUTRITION & FOOD: A convergence of reputable brands in formula milk, weaning food, nutritional confectionery, beverages, functional foods, and international-standard organic product lines.
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CLOTHING & ACCESSORIES: Introduces the latest trend-setting fashion collections, including newborn clothing, maternity wear, footwear, jewelry, and accessories made from eco-friendly materials.
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LIVING & FURNITURE: Creates comfortable living spaces with cribs, bunk beds, cabinets, high chairs, bedding sets, and smart home appliances supporting family care.
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SAFETY FOR BABY: Focuses on optimal protection and mobility solutions such as strollers, car seats, baby carriers, walkers, UV sterilizers, and home safety monitoring devices.
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TOYS & EDUCATIONAL PRODUCTS: Stimulates creative thinking with smart toys (STEM), assembly models, storybooks, musical instruments, stationery, and advanced early education programs.
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CHARACTER LICENSING: Opens up commercial cooperation opportunities through franchising famous cartoon and comic characters, along with attractive merchandise gifts and digital entertainment content.
KEY STATISTICS
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28,000+ Visitors (VietBaby HCM 2025)
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350 Brands from 15 countries
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250 Booths featuring diverse exhibit categories
EXHIBITION HIGHLIGHTS
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B2B Trade Connection: Starting from 2026, the exhibition will launch a dedicated B2B Bizmatching Zone, helping international brands connect directly with importers and distributors in Vietnam. This is a golden opportunity for businesses to expand their agency systems and access the market.
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Shopping & Gifting Paradise: Visitors can enjoy Flash Sale programs, exclusive offers, and receive thousands of free gifts.
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Experiential Activities: The exhibition integrates the "Funny Zone" playground, baby contests, specialized healthcare seminars, and free utility services such as massage for pregnant moms and stroller rentals. Notably, the event features a concurrent education exhibition (VietEdu Fair), providing a comprehensive experience for families.
Scale
Countries
Booth
Brands
Visitors
Product Categories
MOTHER & BABY CARE PRODUCTS
DINH DƯỠNG & THỰC PHẨM
CLOTHING & ACCESSORY
LIVING & FURNITURE
SAFETY PRODUCTS
TOYS & EDUCATIONAL PRODUCTS
CHARACTER LICENSING
Attendee Profiles
MOTHER & BABY CARE
Includes brands of home medical devices (breast pumps, sterilizers, thermometers), manufacturers of diapers, wet wipes, and specialized pharmaceutical/cosmetic skincare lines for pregnant women and newborns.
NUTRITION & FOOD
Gathers brands of formula milk, weaning powders, nutritional snacks, along with suppliers of organic food, functional foods, and immunity-boosting vitamins.
- B2B: Purchasing agents from supermarket systems, organic food stores, and nutrition consulting centers.- B2C: Parents with weaning-age children or those seeking scientific nutritional diets for their kids.
CLOTHING & ACCESSORIES
Designer fashion brands, OEM/ODM garment workshops, suppliers of accessories (shoes, hats, jewelry), and baby-safe textile materials.
- B2B: Fashion boutique owners, apparel wholesalers, and businesses sourcing for private label manufacturing.- B2C: Fashion-loving moms looking to update the latest trends for their children.
LIVING & FURNITURE
Manufacturers of cribs, bunk beds, cabinets, high chairs, along with brands of bedding sets and children's bedroom furniture.
- B2B: Furniture showrooms, household goods distributors, and architects/interior designers specializing in kids' rooms.- B2C: Young families decorating their baby's room or couples preparing for their first child.
SAFETY PRODUCTS
Brands of strollers, car seats, baby carriers, and suppliers of monitoring devices (cameras, baby monitors) and safety gates.
- B2B: Distributors of utility devices and specialized high-end baby stores.- B2C: Modern parents concerned with safety and convenience when traveling with their babies.
TOYS & EDUCATIONAL PRODUCTS
Manufacturers of smart toys (STEM), wooden toys, assembly models, early education organizations, language centers, and children's book publishers.
- B2B: Principals of preschools/primary schools, owners of entertainment centers/playgrounds, bookstores, and stationery agents.- B2C: Parents of children aged 1-6 interested in early education methods and cognitive development.
NHÓM CHARACTER LICENSING
Owners of cartoon, comic, and game character IPs (Intellectual Property), and digital content/entertainment production companies.
- B2B: Procurement representatives from pharmacy chains, mother & baby store systems, maternity hospitals, and pediatric clinics.- B2C: Expectant mothers and nursing moms (the group with the highest demand for support devices and daily consumables).
CHARACTER LICENSING
- B2B: Manufacturing businesses (FMCG, fashion, stationery...) seeking to license character images for products to boost sales.- B2C: Children and fans visiting to interact and purchase merchandise.
Value Propositionfor Businesses & Visitors
Exhibitors
Access Trends & Digital Transformation
Seize the opportunity to connect with leading e-commerce platforms to promote the O2O (Online-to-Offline) sales model. The event supports businesses in reaching customers both online and offline, optimizing business efficiency, and capturing the latest technology trends.
Expand B2B Partner Network
Participation in the specialized Bizmatching zone allows businesses to connect 1:1 directly with reputable importers and distribution networks in Vietnam. This is the shortest path to penetrate the market, expand agency channels, and effectively find strategic long-term partners.
Boost Sales & Market Testing
Implement retail sales and product sampling right at the booth to measure market reaction. Gathering immediate feedback from end-users helps businesses refine product strategies and pricing policies while maximizing direct revenue at the event.
Enhance Brand Visibility
Elevate your market position by appearing alongside hundreds of major industry names. With over 25,000 qualified visitors, this is a golden opportunity to increase coverage, build credibility, and create a strong impression in the minds of consumers and experts through interactive activities.
Visitors
Sourcing & Partnership Opportunities
Access a rich source of goods from hundreds of reputable international and domestic suppliers. Trade visitors have the opportunity to meet directly with business owners, discuss exclusive distribution policies, and source high-quality products to diversify their business portfolios.
Update Knowledge & Trends
Grasp the latest consumer trends and scientific parenting knowledge through a series of thematic seminars. Medical experts and reputable speakers will share useful information, helping parents and businesses gain deeper insights into the modern market.
Edutainment Experiences
Enjoy a vibrant atmosphere with a series of exciting contests for babies and interactive play areas. The combination with educational activities creates a useful playground and an ideal weekend destination to bond with family and stimulate children's development.
Shopping & Exclusive Deals
Experience shopping for thousands of authentic products at exclusive prices. Visitors can enjoy Golden Hour Flash Sales, valuable check-in gifts, and attractive promotional packages from leading mother and baby brands available only at the exhibition.
Photo Gallery
Creative & Interactive Corner
Kids can unleash their creativity at workshops and try out smart toys, allowing parents peace of mind while exploring products.
Colorful World of Characters
The Character Licensing zone attracts children with beloved cartoon characters, opening up potential brand franchising opportunities.
Colorful World of Characters
The Character Licensing zone attracts children with beloved cartoon characters, opening up potential brand franchising opportunities.
Diverse Customer Ecosystem
VietBaby Fair comprehensively connects the Mother & Baby value chain, ranging from manufacturers and service providers to importers, retailers, and thousands of end consumers.
In-depth Experience & Consultation
A golden opportunity for consumers to receive direct consultation from brands and experience reputable healthcare product lines firsthand.
Attraction of the Leading Event
The bustling shopping and trading atmosphere at the exhibition confirms its position as the largest-scale event in Vietnam's Mother and Baby industry.
Gathering of International Brands
The presence of major distributors like Yodee Vietnam brings high-end international standard products, meeting the increasing demands of the Vietnamese market.
Vibrant Edutainment Space
More than just an exhibition, VietBaby serves as a playground with role-playing activities like "little doctors" and clown interactions, bringing joy and useful knowledge to children.
Explore more about the exhibition
